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THE ATOMIC FORMULA
The Atomic Formula.
HOW WE THINK
How We Think.
Our unique combination
of talents drives our philosophy of work and gives us research superpowers
To help companies succeed in a new era of business and human experience by gathering the right kind of insights: those that go beyond a dashboard of behavioral data to capture the authentic human experience, and beyond a limited perspective to capture the full range of brand experience. To tap into the emotional experiences, language, and values that will drive the development of relevant strategies and communication tools for lasting brand connections
Doing it right
Finding patterns and connections in data
Going beyond behavior to capture the scientific essence of emotions, motivations, and experience
Inventing new solutions
Synthesizing information from multiple sources and contexts to understand a meaningful whole
Telling the story of data
Simplifying complexity with data visualization
Expecting the unexpected
Using data to create music and music to create brands
Exploring the deepest levels of human perception
Creating strategic communication from consumer language and emotion
Translating perspective into vision.
Mad love for research
WE aren't JUST DIFFERENT FOR THE SAKE OF BEING DIFFERENT.
WE DO THINGS DIFFERENTLY TO DO THINGS RIGHT.
HOW WE'RE DIFFERENT
"THIS IS no
*inspired by Olivia Stanton, age 12
WHERE WE'RE AT
Where we're at.
WORLD-CLASS EXPERIENCE AT A MID-MARKET PRICE.
Our fabulous office is located in the Arts District of Green Bay, Wisconsin, but our experiences take us everywhere!
Who We Are.
WHO WE ARE
OWNER + EXPERIENCE ANALYST
From whiz kid to industry innovator, Stacy now brings market research into the era of human experience. Atomic Research is her brainchild, lovechild, the product of many years of grueling mind-work, and the realization of her vision for the future of the research industry. Stacy's academic background is in Psychology with a focus on I/O Psychology. She's had long-standing love affairs with both music and research. She possesses a unique combination of talents rarely found in one brain. She has the ability to effortlessly "feel" patterns in data, and that gift allows her to intuitively explore complex data and strategize several steps ahead. Atomic's innovation is fueled by this high-level analytical ability, her driven creativity, an overall unique way of thinking, a fierce curiosity for the human experience, and a remarkable ability to guide respondents through the process of articulating their perceptions and experiences with total honesty and at a level they had never before explored with words. She is an enthusiastic leader who believes in the value of true, two-way mentorship and experiential life-long learning. She built Atomic to be a place that's all about people: inside and out.
Stacy is also a mom, mentor, coach, 80's fashion enthusiast, traveler, mid-century modern collector, and amateur comedian. Her work is guided by mindfulness, meditation, music, and lots of coffee.
If you've ever met Andie and Stacy, you've probably heard the story about how they were born in the same hospital in Bakersfield, CA (probably several times). Today, Andie and Stacy work together to deliver top-notch research services all over the map.
Andie is a Los Angeles music journalist turned research lover. She has interviewed many of the world's most iconic music artists and now uses her skills and understanding of the entertainment world to help drive Atomic's LiveX consulting. Andie also gained experience supporting luxury brands while working for Lexus.
Andie is also an activist, adventurer, social media personality, and an off-color comedian.
You may know Jim as the award-winning tour manager of some of the world's greatest musical artists, including the Black Keys, Lil Dicky, Major Lazer, Imagine Dragons, Lucinda Williams, the Replacements, Chase Rice, and a long list of others. Jim's 30+ years of entertainment industry experience has brought him to nearly every major venue and festival in the US and beyond, as well as hundreds of theaters, casinos, botanical gardens, and other event spaces. His career has taken him from promoting punk bands in the early 80's to managing large-scale tours. His experiences traveling the world have well acquainted him with hundreds of luxury and boutique hoteliers, travel agents, transportation specialists, and people at every level of the entertainment industry. He brings Atomic an extensive network of professionals that give Atomic the power to create end-to-end live music events and custom music content for live and digital experiences. In addition to Jim's touring experience, he has also worked with music producers and emerging artists to create custom musical content for advertising. Jim's entertainment experience makes him not only a man of many remarkable stories, but he contributes an extraordinary level of insight to Atomic's LiveX and SoundX services.
Desiree began her market research career in 2012 as a field manager and Stacy's assistant. Over the years, she has learned many new skills and has taken on a range of new responsibilities. Today, Desiree wears many hats. She handles the details to help keep the team organized and is responsible for Atomic's facility rental and field services. Her long-standing work relationship with Stacy creates synergy in Atomic's workflow. Desiree holds a bachelor's degree in psychology. She has three daughters that consume most of her free time!
Angela and Stacy began their collaboration nearly ten years ago and immediately bonded over a shared passion for data and problem solving. Stacy and Angela worked closely in the earlier days of their careers and collaborated on the development of several innovative reporting systems. She went on to work for Orion Energy Systems and CUNA Mutual before returning to her research roots and joining Atomic as a Senior Analyst. Stacy and Angela work very closely on research design, data analysis, and reporting. They approach work with the same curiosity and passion for problem solving, contributing to Atomic's unique style and philosophy.
CONSUMER EXPERIENCE COORDINATOR
Erickson began his employment with Atomic working in data collection, but as our sampling methods shifted away from traditional dialing to experiential sampling, his insight was instrumental in redesigning our sampling methods to align with the modern consumer. Erickson's many talents allow him to easily step in to multiple roles and learn new concepts. He is skilled at survey programming, field service, and is our IT lifesaver. Erickson has three children and enjoys making art and composing original music.
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